HOYA BIT / AI Product Designer
Taipei, Taiwan (Hybrid) | Aug 2025 - May 2026
• AI Product Innovation: Owned the end-to-end user experience design for new AI Agent feature, driving the conceptualization of next-gen crypto trading tools.
• Led the KYC/AML Overhaul: Redesigned the identity verification process by integrating Sumsub and OCR, resulting in a 20% reduction in drop-off rates and streamlined EDD for compliance teams.
• Regulatory Compliance Strategy: Delivered the "Regular Review" mechanism ahead of the FSC's 2025 mandate, creating a tiered risk-assessment flow that balances strict compliance with user ease.
• Designed System Architect: Established the foundational Design System and UX Guidelines, standardizing the handover process. This initiative reduced design-dev friction and accelerated the iteration speed.
• System-Level UX Optimization: Unified the global permission and restriction logic across the platform, transforming fragment prompts into a cohesive system-level behavior.
Noodoe / Sr. Product Designer
Taipei, Taiwan (Hybrid) | Dec 2023 - Jul 2025
• Optimized the user experience flow for Plug-n-Charge feature for electric vehicles
• Led the project for the Delay Charging scheduling feature in App charging flow
• Established the design system for the EV charging App, ensuring consistent and intuitive user interfaces
• Led projects related to white-label client solutions, focusing on customizable branding and user interface elements in Figma.Reducing the turnaround time for a white-label project from 1 week to 1 day
OneDegree / Sr. Product Designer
Taipei, Taiwan | Aug 2022 - Oct 2023
• Led the development of a new virtual insurance product, from market research and design to tracking production data, and achieved a 15% increase in conversion rate
• Collaborated with the Product Manager to conduct A/B testing for the new product and purchase flow.
• Established the Design Ops System, integrating the Figma framework into the team, and optimized the workflow to enhance efficiency
17LIVE Inc. / Senior UI Designer
Taipei, Taiwan (Remote) | May 2021 - Aug 2022
• Led the end-to-end design process for the SaaS service, starting from problem definition and UX planning, through UI design, testing, and implementation
• Implemented the design thinking methodology within the development team, taking the lead in conducting Agile/Scrum design sprints to foster brainstorming sessions and facilitate internal consensus-building
• Live creating process optimization
• Designed LIVE selling page CMS system 0-1, solved the user pain point and increased up to 25% usage rate in the same time
• 1 to 1 LIVE selling service .
Machi Originals Co. / UI Designer
Taipei, Taiwan | Jul 2020 - May 2021
• Led Design of project - Social App Creme, collaborated with product manager and engineers to build the app end to end
• Built product 0-1 and increased up to 6000 users in the year
Ruten PChome eBay Co., Ltd. / UI/UX Designer
Taipei, Taiwan | Mar 2018 - May 2020
• Initiated company’s first design system & UI Style Guideline from 0 to 1 to increase effectiveness between product & engineering teams
• Optimized the purchase process with user-centered design(UCD), improved user fluency, and increased conversion rate to reach the business goal
• Managed the usability testing for the new filter function by interviewing the testers to find some insights and made the best solution to create better usability
• Conducted app store ASO optimization
Deloitte / Graphic Designer
Taipei, Taiwan | Feb 2017 - Jun 2017
• Graphic design of three seminars
• Designed Facebook marketing animation and illustration
Garena / Web Designer
Taipei, Taiwan | Jul 2015 - Sep 2015
• Completed the League of Legends homepage banner design project
• Modified web page HTML and graphic design
